One of our key program objectives is to plant 10 million trees by 2021, as part of an on-going agro-forestry tree planting program. Our Plant for the Planet program is a tangible expression of our vision of positive hospitality and engagement to reduce our environmental footprint and it speaks to all stakeholders. AccorHotels partners with PUR Project, a climate-protection non-profit that supports reforestation, agro-forestry and forest conservation initiatives, to develop its program.
The Canadian portion of this project happened in Alberta this June 2018. Thanks to Fairmont Palliser and Fairmont Hotel Macdonald volunteer hotel colleagues, we planted 4,000 trees in just two days and we will be planting thousands over the next two years. This project aims to improve the northern portion of the Red Deer River watershed and mitigate the impacts of agricultural runoff and industrial activities on wildlife, livestock & vegetation and increase of flooding and drought risks.