How “green” is your business or tourist destination? These are the questions consumers are asking. The 2010 CREST presentation reveals that after the 1992 Earth Summit, tourism certification programs moved from measuring quality, service and price, to measuring environmental, social and economic impacts. Since then, interests have peaked in go green ideas and getting eco-certified. According to the 2015 Green Tourism report, 89% of travelers look at third party eco-certifications to help inform their travelling decisions. Websites and reports have become increasingly accessible to consumers, to inform them how green a travel company or tourist destination may be (Eg. Sustainable Tourism, the WTTC, Ethical Traveler, GSTC, and the National Geographic Traveler’s Destination Stewardship surveys). Information and communication technologies play a large role in the ecotourism world. Travelers actively seek green initiatives and credibility within the industry, and in this day in age, it pays to be green.